Raiders’ new Impact Playbook makes its Vegas pitch: fill the stadium, then fill the Strip
The Raiders dropped their annual Impact Playbook on Jan. 26, and the message is not subtle: Allegiant Stadium is supposed to be a year-round driver for Las Vegas, not a building that wakes up only on Sundays.
In that spirit, “Throughout our five-year tenure in Southern Nevada, the Raiders have emerged as a cornerstone of growth, innovators in business, and pillars driving impact across our community,” Raiders president Sandra Douglass Morgan wrote in the report.
Two days later, on Jan. 28, it is a timely flex. More importantly, the Raiders are putting hard numbers in front of locals, lawmakers and anyone who still treats the franchise like a visitor.
Allegiant’s real stat line is hotel and gaming spend
According to the Impact Playbook, 864,531 visitors attended 30 events at Allegiant Stadium, and the Raiders say 62% traveled to Las Vegas specifically for those events.
From there, the figure meant to stop the scroll arrives: more than $1.1 billion in “community spending” tied to those stadium visitors as of November 2025, the report says.
The breakdown is pure Vegas. For example, the Raiders report $123 million-plus spent on hotels and $179 million-plus spent on gaming. As a result, the franchise is arguing its biggest play happens after fans leave their seats.
The loudest impact is not a tourism number
The sharpest news in the playbook is the money aimed at Nevada kids.
The Raiders say the Silver and Black Gala in May raised $3 million and that 100% of the proceeds go to youth mental health services, programs and resources in Nevada.
The report also says the Raiders Foundation surprised the room with a $1,000,000 donation split among four Nevada organizations: Boys Town Nevada, Community Counseling Center of Southern Nevada, Solutions of Change and Campus for Hope.
Grants and giving that show up on the ground
Beyond the gala, the Raiders Foundation reports $500,000 in grants to 40 nonprofits plus $1,380,985 in additional giving benefiting 65 local schools and nonprofits.
If the Raiders are trying to win the long game in Las Vegas, this is the blueprint: bring visitors, track their spending and put real dollars into local causes. The full Impact Playbook is available here: 2025 Impact Playbook.
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Dice City Sports editor Mark Hebert covers the Vegas Golden Knights, Las Vegas Raiders, Athletics, and UNLV baseball and softball. He has 24 years of journalism experience, is also a senior reporter at Exhibit City News, and previously covered the Dallas Stars and Texas Rangers. Follow him on X or connect on LinkedIn.
