The WNBA is experiencing all time highs in every aspect of their organization. Everything from viewership, attendance, merchandise, ticket sales, media views, are all at time highs for the league. Caitlin Clark is a huge reason for the added attention as she has provided a huge boost into viewership into the sport that was already growing.
The WNBA is set to receive roughly $2.2 billion over the next 11 years in media rights fees in its new deals — an average of $200 million a year — with an opening to earn more over that period ⤵️https://t.co/lDH5eBTB40
— The Athletic (@TheAthletic) July 17, 2024
The new deal announced on Tuesday, is worth approximately $200 million annually. The previous rights deal was worth only $50 million. Four times as much money will come pouring into the WNBA once the new deal kicks in, and in this case, it truly is a rising tide lifts all boats situation.
More money from media rights means more money to both the players and teams. Free agents will get deals more suited to their value and high-caliber rookies like Clark and Angel Reese won’t enter the league making fewer than $100,000 annually. More money for the teams to play could mean things like improvements in facilities that benefit both players and fans.
The days of seeing super stars like Diana Taurasi, Brittney Griner and others going overseas to play for more money could be coming to an end. Nobody wants to see American players going overseas just to support themselves.
Where can games be viewed from?
With the new deal games will be shown on ABC and ESPN networks, when the games aren’t shown there you can also view them on NBC. Amazon threw their hat into the basketball court so once the deal takes place you’ll be able to stream WNBA games just like you’re able to stream NFL games through the platform.
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Robert LaMar is a writer for Dice City Sports. You can follow him on X via @RobertLaMar26
