Las Vegas is the newest market to invest in the potential of par-3 primetime golf.
The Grass League, a high-stakes competition featuring professional and amateur golfers in a team format. The league has expanded to Las Vegas. The Sports Group Endeavors acquired the franchise for $1 million, making golf the latest addition to the city’s sports landscape. Over the past decade, Las Vegas has welcomed the Raiders, Golden Knights, Aces, and will soon add the Athletics.
This expansion occurs as the Grass League concluded its season with the GL Championship. They are considering options for a dedicated home course in Las Vegas.
Grass League Comes to Vegas
“Las Vegas is becoming one of the most exciting sports cities in the world, and we believe the Action can grow into a franchise that reflects the energy, competition, and creativity that define this market,” said SG Ellison, who is part of the ownership group. He also stated “We look forward to building a team that the community can rally behind and that showcases the future of the sport.”
Ellison is joined in the Action’s ownership group by AQ Shipley, a former NFL player and current radio analyst; Brandon Stein, a longtime Las Vegas real estate developer; and Mark King. King is the former CEO of TaylorMade, adidas, and Taco Bell.
The owners of the 10 Grass League franchises demonstrate the league’s commitment to both competition and culture. They bring together leaders from sports, entertainment, and business. Notable owners include Good Good Golf, Los Angeles Dodgers Manager Dave Roberts, Travis Mathew and co-founder John Mallinger. As well as current PGA Tour golfer Wyndham Clark.
“We are excited to introduce key sports markets to the Grass League, markets that embody innovative ownership, culture, content, and energy,” said Grass League Co-Founder and CEO Jake Hoselton. “Las Vegas is precisely this type of market. It appeals to a global audience and is vital to our current and future expansion.”
Eric Butler is a Contributor for Dice City Sports. You can follow him on Instagram and X at @ReportandOpine
